BizBooks: Atul Minocha

This conversation was with Atul Minocha about his new book Lies, Damned Lies, and Marketing.

Atul is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth through strategic planning, customer insight, and disciplined execution of well-crafted marketing plans. With experience in startups and Fortune 500 companies like Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and healthcare to industrial goods and technology.

Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University. He is a professor at the Hult International Business School, a mentor and an angel investor with Sierra Angels, a Vistage speaker, and a Forbes contributor.

Get his book here: https://www.amazon.com/Lies-Damned-Marketing-Separate-Fiction-ebook/dp/B097NRJ4HP?geniuslink=true&tag=scribemedia-20

About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and  Entrepreneur. He runs a 10 company financial and technology consulting firm near Philadelphia.