Wednesday Aug 17, 2022

BizBooks: James D. White

As a Black man at the highest levels of corporate America for over thirty years, James D. White has built a deep understanding of how to operationalize and integrate Diversity, Equity, and Inclusion (DEI) agendas. As CEO and Chairman of the global smoothie chain Jamba Juice, he led a remarkable turnaround to make the company a model of strong performance built on a foundation of a diverse, anti-racist culture.

He also draws on the experiences of other leaders at the vanguard of DEI. White writes with his daughter, Krista White, who brings to this book the heart and sensibilities of a younger generation devoted to equity and inclusion and intent on justice.

Business leaders ready to take a bold stance to make the world better for employees, for consumers, and for the greater community: Read this book. As leaders, you have the unique ability to reach thousands of employees and millions of consumers. It's time for you to build a truly diverse, equitable, and inclusive work environment and, by extension, a more just society.

This book provides a comprehensive plan for leaders who are ready to get serious about diversity, equity, and inclusion (DEI) and to create an anti-racist company culture.

Topics include:

01:04: About James D. White

14:35: How White audited the company culture at Jamba Juice.

19:53: When does the idea of Chief Diversity Officers really work?

29:55: Empty gestures or genuine commitment to changing company culture?

39:58: Is there a way to measure the ROI of a diverse workforce?

Get his book here: https://www.amazon.com/Anti-Racist-Leadership-Transform-Corporate-Race-Conscious/dp/1647821975

About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and Entrepreneur. He runs a 10 company financial and technology consulting firm near Philadelphia.

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