David Meerman Scott on Marketing and PR

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies.

The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter?

The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.

An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!

The definitive guide on the future of marketing, this must-have resource will help you:

Incorporate the new rules that will keep you ahead of the digital marketing curve

Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you

Gain valuable insights through compelling case studies and real-world examples

Topics in this episode include:

00:52 - How the book evolved to the 8th edition

07:44 - How video has changed messaging

13:40 - How to effectively incorporate video into your company

19:18 - David's take on the risks of rebranding

28:38 - AI and machine learning in marketing and PR

Get the book here: https://www.amazon.com/New-Rules-Marketing-Podcasting-Newsjacking/dp/1119854288

About Gene: About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and Entrepreneur. He runs a 10-person company financial and technology consulting firm near Philadelphia.