BizBooks

BizBooks: Atul Minocha

This conversation was with Atul Minocha about his new book Lies, Damned Lies, and Marketing.
Atul is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth through strategic planning, customer insight, and disciplined execution of well-crafted marketing plans. With experience in startups and Fortune 500 companies like Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and healthcare to industrial goods and technology.
Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University. He is a professor at the Hult International Business School, a mentor and an angel investor with Sierra Angels, a Vistage speaker, and a Forbes contributor.
Get his book here: https://www.amazon.com/Lies-Damned-Marketing-Separate-Fiction-ebook/dp/B097NRJ4HP?geniuslink=true&tag=scribemedia-20
About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and  Entrepreneur. He runs a 10 company financial and technology consulting firm near Philadelphia.

BizBooks: Pamela Slim

This conversation was with Pamela Slim about her new book The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You
Pamela Slim is an author, business coach and the co-founder with her husband Darryl of the Main Street Learning Lab in Mesa, Arizona. A former corporate director of training and development at Barclays Global Investors, Pam focused her first decade in business as a management consultant, working with large companies such as HP, Charles Schwab, 3Com, Chevron and Cisco Systems. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Keap, Progressive Insurance, Constant Contact and Prezi.
Pam partnered with author Susan Cain to build and launch the Quiet Revolution. Pam has written three books: Escape from Cubicle Nation (named Best Small Business and Entrepreneur book of 2009 from 800 CEO Read), Body of Work (2014 with Penguin Portfolio) and her latest The Widest Net (2021 with McGraw Hill). In 2016, Pam launched the Main Street Learning Lab in Mesa, Arizona, a grassroots, community-based think tank for small business economic acceleration. http://pamelaslim.com/ke
Get her book here: https://pamelaslim.com/the-widest-net...
About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and  Entrepreneur. He runs a 10 company financial and technology consulting firm near Philadelphia.

BizBooks: Meera Kothand

This conversation was with author and email marketing strategist Meera Kothand about her new book The One Hour Content Plan.
Meera is an author and speaker who specializes in making marketing for your online business ridiculously simple. She’s got 7 books on the Amazon Best-Sellers list including “One Hour Content Plan,” “Your First 100” and “The Blog Startup”. She’s also the founder of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs 3 years in a row, and the popular CREATE Planners.
Over the years she has developed a reputation for making the most complex topics simple and smashing misconceptions about what you HAVE to do in order to be successful in business. Think of her as your "Minimum Viable-Maximum Impact Biz Evangelist" Through her best-selling books and marketing courses, Meera has taught over 80,000 students and readers, giving them the confidence to build super fans + sell out their digital products without sleaze, cringle or “you’ve gotta haves” - so they can build a community that’s obsessed with what they’re offering. She has been featured on Marketing Profs, Addicted 2 Success and several other sites.
Get her book here: https://www.amazon.com/dp/B074T5ZHP7?...
About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and  Entrepreneur. He runs a 10 company financial and technology consulting firm near Philadelphia.

BizBooks: Dan Roam

This conversation was with author Dan Roam about his new book The Pop-Up Pitch.
Dan Roam is the author of five international bestselling books on business-visualization and communication clarity. The Back of the Napkin was named by Fast Company, The London Times, and BusinessWeek as the 'Creativity Book of the Year.' Dan's latest book, Draw to Win, debuted as the #1 new book on amazon.com in the categories of Business Communications and Sales & Marketing.
Dan is a creative director, author, painter, and model-builder. His purpose in life is to make complex things clear by drawing them and to help others do the same. Dan has helped leaders at Google, Microsoft, Boeing, Gap, IBM, the US Navy, the United States Senate, and the White House solve complex problems with simple pictures. Dan and his whiteboard have appeared on CNN, MSNBC, ABC, CBS, Fox, and NPR.
Before founding Digital Roam Inc, Dan served as Client Partner & Creative Director at Razorfish, Scient, The Interactive Bureau, Red Square Productions, The Moscow Times, and the San Francisco Bay Guardian. Dan graduated from the University of California Santa Cruz with degrees in Biology and Fine Art. Dan is a licensed pilot, avid runner, and landscape painter.
Get his book here: https://www.amazon.com/gp/product/154...
About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and  Entrepreneur. He runs a 10 company financial and technology consulting firm near Philadelphia.

BizBooks: General Stanley McChrystal

This conversation was with Retired four-star General Stan McChrystal about his new book Risk: A User's Guide
A retired four-star general, Stan is the former commander of US and International Security Assistance Forces (ISAF) Afghanistan and the former commander of the nation’s premier military counter-terrorism force, Joint Special Operations Command (JSOC). He is best known for developing and implementing a comprehensive counterinsurgency strategy in Afghanistan, and for creating a cohesive counter-terrorism organization that revolutionized the interagency operating culture.
Throughout his military career, Stan commanded a number of elite organizations, including the 75th Ranger Regiment. After 9/11 until his retirement in 2010, he spent more than 6 years deployed to combat in a variety of leadership positions. In June 2009, the President of the United States and the Secretary General of NATO appointed him to be the Commander of US Forces Afghanistan and NATO ISAF. His command included more than 150,000 troops from 45 allied countries. On August 1, 2010 he retired from the US Army.
Stan is a senior fellow at Yale University’s Jackson Institute for Global Affairs, where he teaches a course on Leadership. He also sits on the boards of Navistar International Corporation, Siemens Government Technology, and JetBlue Airways. He is a sought-after speaker, giving speeches on leadership to organizations around the country. In 2013, Stan published his memoir, My Share of the Task, which was a New York Times bestseller; and is an author of Team of Teams: New Rules of Engagement for a Complex World, which was a New York Times bestseller in 2015. Stan also co-authored Leaders: Myth and Reality, a Wall Street Journal Bestseller based on the epochal Parallel Lives by Plutarch. A passionate advocate for national service and veterans’ issues, Stan is the Chair of the Board of Service Year Alliance. In this capacity, he advocates for a future in which a year of full-time service—a service year—is a common expectation and opportunity for all young Americans. Stan is a graduate of the United States Military Academy at West Point and the Naval War College. He also completed year-long fellowships at Harvard’s John F. Kennedy School of Government and the Council on Foreign Relations.
Get his book here: https://www.mcchrystalgroup.com/libra...
About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and  Entrepreneur. He runs a 10 company financial and technology consulting firm near Philadelphia.

BizBooks: Marty Cagan

This conversation was with Marty Cagan, author of EMPOWERED.
Marty Cagan is a Silicon Valley-based product executive with more than 20 years of experience with industry leaders including eBay, AOL, Netscape Communications and Hewlett-Packard.
Marty is the author of the book “Inspired: How to Create Products Customers Love” which presents techniques for creating winning products. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, and advising, Martin was most recently the original leader of Product and Design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site. Marty now works with technology companies from across the globe on improving both innovation and velocity.
Get his book here: https://svpg.com/empowered-ordinary-p...
About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and  Entrepreneur. He runs a 10 company financial and technology consulting firm near Philadelphia.

BizBooks: Jon Picoult

This conversation was with Jon Picoult, author of From Impressed to Obsessed. Jon Picoult is the founder of Watermark Consulting and a noted authority on customer and employee experience. From Fortune 1000 CEOs to budding entrepreneurs, Jon has advised business leaders worldwide on how to cultivate loyalty in both the marketplace and the workplace. His insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, Inc., NBC News and Forbes.com (where he is a regular contributor). Jon’s landmark study on the ROI of customer experience is one of the most widely cited pieces of research in his industry. His new book, From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans, will be published in October 2021. Prior to establishing Watermark, Jon held senior executive roles at Fortune 100 companies – leading service, operations, distribution, technology, sales and marketing. Early in his career, at the age of 29, Jon earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading, global financial services company. Jon earned his A.B. in Cognitive Science from Princeton University and his M.B.A. in General Management from Duke University. Get his book here: https://www.amazon.com/Impressed-Obse... About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and  Entrepreneur. He runs a 10 company financial and technology consulting firm near Philadelphia.